Everybody has heard a voiceover at one time or another. From the voice that sells you DJ Drops, or the voice of your favorite night club spots or that all state commercial. Voiceovers evoke emotion or get vital information across to an audience. Without voiceovers the news media industry wouldn't have such a huge impact on the consumers.
What is Voice Over?
A voice over is a human made production not software. Recording software is used to capture and edit the voice talent work. The second phase of this process includes a producers or "Commercial Kings" to mix and master the content for optimum broadcast levels. Voiceovers are commonly used in TV, radio, film and even theatre. Generally, voice actors are hired exclusively to record and drive emotion with impactful audio recordings.
Different Ways People Can Use Voice-Overs
One of the more famous uses for voiceover is to provide a voice or a persona to an animated character. Think about Frozen or any other famous Disney film. Each personality is actually a star behind the views with a microphone making the voice come alive. As animated films are rising in popularity, famous celebrities are looking for narration work, hoping to add variety to their resume.
Another famous use for voiceovers is giving narration to a film. This kind of voiceover is so general in film; you possibly don’t even realize it is happening. Commonly, the speaker in a film has intimate details about the characters on the display and gives insight for the audience to their emotions or thoughts. In this sense, voice actors are a vital part of many films and is necessary for keeping the audience informed. Blockbuster hits films like Casino or Jurassic Park both used narration in their movie trailers. I've found that most Hollywood studios really like using Morgan Freeman voice to help push the narrative of the production.
Advertising is a very critical use for a voiceover. Actually, radio is fully voiceover and actors are never seen. Radio promos are extremely helpful for advertisements that can promote events or social gatherings of all types.
When consumers hear pro explanations of a product, it produces instant reliability. Even on TV, where performers can be seen, it is more expected that a product is presented with a announcer without an artist. Powerful voices highlight sales a lot better then a actor seen with the product.
In conclusion, this technique represents more than just detail, but has become part of our daily lives as consumers by building credibility and trust with consumers by brands.